proximity marketing e beacon al giro d'italia

Giro d’Italia and iBeacon technology

Quibee – Read for Pink – may 28/29th, 2016

The city of Turin turned into the largest virtual newsstand in the world.

During the most recent stage of the Giro d’Italia
we used the ibeacon technology to allow people to read while waiting, free of charge

The largest virtual newsstand in the world

180.000 m2

reading areas
total coverage


People reached


Pages browsed

The Quibee Zone

proximity marketing beacon al giro d'italia